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Bachelor of Science (BS) in Business

Marketing Specialization

School of Undergraduate Studies

The online bachelor's degree marketing specialization will help you build your knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, you will strengthen your interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness.

You may be closer than you think. Our petition process helps you document prior learning. Based on a faculty evaluation of your petition, you may earn credit for competencies developed through prior education or work experience. Learn more about earning credit for prior learning

ENROLL NOW FOR CLASSES BEGINNING : Program starting soon! COST PER CREDIT: $300 (pricing is subject to periodic adjustment) TOTAL QUARTER CREDITS: 180

General Education Courses:

To complete your bachelor's degree, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. We offer general education courses in communication, humanities, natural science and mathematics, and social science.

Core Courses:

• BUS3004 - Developing a Business Perspective - 6 credits
• BUS3010 - Fundamentals of Management and Leadership - 6 credits
• BUS3020 - Fundamentals of E-Business - 6 credits
• BUS3030 - Fundamentals of Marketing and Sales - 6 credits
• BUS3040 - Fundamentals of Human Resource Management - 6 credits
• BUS3050 - Fundamentals of Organizational Communication - 6 credits
• BUS3060 - Fundamentals of Finance and Accounting - 6 credits

Specialization Courses:

• BUS4022 - E-Business Sourcing, Marketing, and Sales - 6 credits
• BUS4031 - Marketing, Sales, and Channel Management - 6 credits
• BUS4032 - Customer Psychology and Marketing Research - 6 credits
• BUS4033 - Brand Identity and Marketing Communication - 6 credits
• BUS4801 - Ethics and Enterprise - 6 credits
• BUS4802 - Change Management - 6 credits

Choose two from the following:

• BUS4021 - E-Business Technology Infrastructure - 6 credits
• BUS4023 - E-Business Project Implementation - 6 credits
• BUS4034 - Marketing Strategy - 6 credits
• BUS4035 - Marketing Across Borders - 6 credits

Elective Courses:

Choose 39 credits of additional undergraduate courses.

Capstone Course:

The following course should be taken during the learner's final quarter.

• BUS4993 - Business Capstone Project - 6 credits

View all bachelor's degree specializations

• Learn more about related specializations:
• Bachelor of Science (BS) in Business - Accounting
• Bachelor of Science (BS) in Business - Business Administration
• Bachelor of Science (BS) in Business - Finance
• Bachelor of Science (BS) in Business - Human Resource Management
• Bachelor of Science (BS) in Business - Management and Leadership

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