Master of Business Administration (MBA)

Marketing Specialization

School of Business and Technology

The MBA specialization in marketing is designed to expand your knowledge in areas such as consumer behavior, international marketing, and market research. Our marketing MBA specialization will build the strategic perspective you need to effectively interact with executive management and strengthen your ability to succeed in middle and senior management positions. This program can be completed in two years.

MBA Business Core

The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.

MBA Coaching Process

Our Professional Effectiveness Coaching ^SM process allows you to work with a professional coach to define and develop the skills you need to become a more effective leader. Our coaches help you facilitate your growth and performance in your current job, while positioning you to advance toward your career goals.

ENROLL NOW FOR CLASSES BEGINNING : Program starting soon COST PER 3-CREDIT COURSE: $1,815 (pricing is subject to periodic adjustment) TOTAL QUARTER CREDITS: 48 credits

You may be closer than you think. The petition process helps you document prior learning. Based on an evaluation of the petition, you may earn credit for competencies developed through prior education or work experience. Learn more about earning credit for prior learning

Core Courses:

• MBA9010 and MBA9020 must be taken first and in sequence.
• MBA9010 - Professional Effectiveness: Stretch, Impact, Reposition - 3 credits
• MBA9020 - Leading for Results - 3 credits
• MBA9110 - Marketing and Brand Management - 3 credits
• MBA9130 - Operations and Process Management - 3 credits
• MBA9140 - Financial Management - 3 credits
• MBA9150 - Strategy - 3 credits
• MBA9180 - Accounting - 3 credits
• MBA9190 - Applied Managerial Statistics - 3 credits
• MBA9160 - Managing Information Assets and Technology - 3 credits

Choose Four Specialization Courses:

• MBA9112 - Market Research - 3 credits
• MBA9114 - Consumer Behavior - 3 credits
• MBA9116 - New Product Design and Development - 3 credits
• MBA9118 - International Marketing - 3 credits
• MBA9120 - Sales and Customer Relationship Management - 3 credits

Choose Two Elective Courses:

• MBA9170 - Regulatory and Ethical Environment of Business - 3 credits
• MBA9210 - Building Relationships - 3 credits
• MBA9220 - Developing and Coaching Others - 3 credits
• MBA9230 - Leading Teams - 3 credits
• MBA9240 - Facilitating Change - 3 credits
• MBA9250 - Leveraging Workplace Diversity - 3 credits
• MBA9260 - Negotiating for Results - 3 credits

Capstone course (taken during learner's final quarter):

• MBA9310 - Marketing Capstone: Judgment, Planning and Action - 3 credits

Learn more about related specializations:

• Master of Business Administration (MBA) - Accounting
• Master of Business Administration (MBA) - Business Administration
• Master of Business Administration (MBA) - Finance
• Master of Business Administration (MBA) - Health Care Management
• Master of Business Administration (MBA) - Information Technology Management
• Master of Business Administration (MBA) - Project Management

Register now for a course, or call 1-888-227-2736.